Vegamour Creative Deck | Melleka Marketing

The Approach

What performs best, combined.

Your strongest ROAS creatives share common DNA. This deck takes every winning element and layers them together, while opening two untapped product categories.

Sale, Offers, Discounts

20% off first order messaging drives immediate action and lowers CPA across all audiences.

Product-Centric

Hero shots of GRO Serum, GRO+ Advanced, and product bundles perform strongest on feed.

Direct Response

Clear CTAs with "Shop Now" and urgency copy convert at higher rates than awareness plays.

UGC Content

Authentic creator-driven content builds trust and outperforms polished brand ads on Meta.

Statistics / Social Proof

Clinical study callouts and "2M+ bottles sold" claims drive credibility and conversions.

The Opportunity

What if we took all of this and created content incorporating everything that performs best? UGC + Offer. And what if we tap into something not currently running: gray hair and dry shampoo? This deck covers new ad concepts across 4 categories, each blending multiple winning elements.

UGC Video Concepts

Creator-driven video ideas.

Five UGC video concepts designed to stop the scroll, connect emotionally, and convert with an offer hook.

Things I Wish I Knew At 30

Creator shares hair care regrets from her 20s/30s, introduces Vegamour as the thing she wishes she had started sooner. Relatable, emotional hook.

Hair In My Brush

Opens on a close-up of hair in a brush. "I used to think this was normal." Transition to using GRO Serum and the results she noticed. Visual shock value.

It Might Not Be Random

Creator lists the signs of thinning she dismissed: wider part line, more shedding, less volume. "It might not be random." CTA to try GRO+.

First Gray Hair

Moment of discovery. "Found my first gray at 28." Introduces GRO Ageless as a way to support natural pigment. New category play.

My Hair After Vacation

Post-vacation damage reveal: sun, salt water, chlorine. Shows the summer recovery routine with GRO products. Seasonal relevance.

New Category

Gray Hair

Tapping into an untapped product category. GRO Ageless targets consumers noticing early graying, supported by clinical ingredients like Keranat and Ventron.

Gray Hair

2 UGC Videos + 2 Still Ads

UGC creators share their "first gray hair" moment and discovery of GRO Ageless. Still ads feature the product with clinical proof callouts and benefit-driven copy. This is a net-new category not currently being advertised.

2 UGC Videos 2 Stills

UGC Videos

UGC

Gray Hair UGC #1

Creator discovers first gray, introduces GRO Ageless

UGC

Gray Hair UGC #2

Not ready for gray? Natural pigment support

Still Ads

Still

Not Ready for More Gray?

Product hero with clinical ingredient callouts

Still

Gray Delay Supplement

GRO Ageless product-centric, benefit-led

Seasonal

Summer Hair Recovery

Seasonal campaign leveraging the 20% off first order offer. UV, salt water, chlorine, and heat styling all damage hair. Position GRO and HYDR-8 as the recovery solution.

Summer

1 UGC Video + 3 Stills + 1 Animated

Summer damage awareness paired with a strong offer hook. Product bundles (Shampoo + Conditioner + Serum + HYDR-8 Mask) and individual hero shots. 20% off first order drives urgency.

1 UGC Video 3 Stills 1 Animated

UGC Video

UGC

Summer Hair Recovery UGC

Post-vacation hair damage, recovery routine

20%

First Order Offer

Summer recovery messaging + discount drives immediate conversion

Still Ads

Still

Summer Hair Recovery - Product Bundle on Beach

Summer Recovery Bundle

GRO products on beach with benefit icons

Still

Summer Hair Recovery - Close-up product beach shot

Beach Product Shot

Close-up bundle with summer backdrop

Still

Models with GRO+

Diverse representation, summer lifestyle

Animated + Additional Stills

Animated

Summer Recovery Animated

Motion graphics with product benefits

Still

Summer Damage Awareness

UV, salt water, chlorine, heat styling, sweat

Still

Summer Is Hard On Your Hair

Clinically proven callout with damage factors

Still

Your Summer Hair Recovery Routine - HYDR-8 line

HYDR-8 Recovery Routine

Repair, Protect, Hydrate 3-step routine

Still

20% Off First Order

GRO+ Serum with summer stressor callouts, vegan/cruelty-free badges

Still

Summer Damage Awareness (Alt)

Alternate layout with clinically proven badge

Still

Clinically tested - 2 million bottles - lightweight

Clinically Tested Results

2M+ bottles sold, lightweight for daily use

Core Product

Hair Shedding / Thinning

GRO Hair Serum and GRO+ Advanced positioned around the emotional realization that thinning signs are not random. Problem-aware creative with clinical proof.

Thinning

1 UGC Video + 2 Still Ads

Checklist-style awareness ads (wider part line, more shedding, less volume) paired with UGC testimonials. GRO Hair Serum as the hero product with "clinically proven" authority.

1 UGC Video 2 Stills

UGC Video

UGC

Hair Shedding UGC

"It might not be random" messaging

Signs to Watch For

✓ More hair in the shower

✓ Wider part line

✓ Less volume

✓ Weaker strands

✓ More breakage

Still Ads

Still

Starts Earlier Than You Think

Light bg, checklist awareness, clinically proven badge

Still

Thinning Lately

Dark bg, scalp photo, early signs checklist

Still

Doesn't Thin Overnight

Multi-photo format, visual signs of thinning

Authority

Consumer Study Ads

Leading with clinical credibility. "Based on a 120-day consumer perception study of 40 participants." The stats-driven approach builds trust and reduces purchase hesitation.

Study

2 Still Ads + 1 UGC

Product hero shots with clinical proof callouts, "Best Seller" framing, and benefit annotations (lightweight, non-greasy, fuller-looking hair, less shedding). UGC creator references the study results as social proof.

2 Stills 1 UGC Video